Page 6 - RECOVER Guide How to truly become a green entrepreneur_EN

Things you can do

before starting a business

At business level

Build a sustainable brand

For businesses that prioritize sustainability, it
is crucial to select a name that accurately
reflects their mission and values. A name
that is memorable, profound, and
distinctive is essential. Once the name has
been chosen, protection through
trademarks and service marks is necessary.
This guarantees the protection of your brand
from unauthorized use, which in turn fortifies

the identity of your business and prevents
legal hassles. Taking these measures at the
outset is beneficial for the development of a
recognizable and trustworthy brand that is
consistent with your values and promotes
long-term success.

Develop a green business

model canvas

The green business model canvas is an
essential resource for green entrepreneurs, as
it offers a structured approach to the
development and definition of a sustainable
business model. It emphasizes environmental
and social value while incorporating critical

components, including stakeholder
engagement, key activities, customer
segments, and the value proposition.
Entrepreneurs are guided through a systematic
process by the canvas, which guarantees that
their business not only meets market demands
but also addresses substantial environmental
challenges.